Why Choose Audio
How does your organisation
sound to the people that matter to you – your clients,
your consumers, the general public, your own staff?
Do you want to be able to talk to more of them more directly,
in a more personal way?
Pure Brand Media believes audio is the answer.
In an era of emails, texts, images and
text websites, audio gives your organisation back the ‘human’ element.
You can talk about your latest news, your service, your exciting
new promotion and present the real people behind your organisation
at the same time.
You can use a professional voiceover to present the information
currently on your website and let your existing website do
the talking – quite literally.
You can send out audio CDs containing interviews and descriptions
as part of a promotion or campaign
You can put a voice to your Powerpoint Presentations to send
to staff or clients
Or you can send pre-produced audio interviews to radio stations’ newsrooms,
together with your press release.
The choice is endless – but the
benefits are the same.
Audio is accessible, personal, cost-effective
and sets your organisation apart from the rest.
Any organisation who wants to promote itself internally and
externally can benefit from audio.
Here are just a few examples of how:
| The organisation: |
| You are a local authority wanting to get better coverage
on local radio bulletins, or to broadcast a weekly message
from your chairman on your website. |
| The solution: |
| We produce audio
press releases on your news stories and record a weekly
interview with your leader
to upload to your website. |
| |
| The organisation: |
| You are a tourist
venue or shopping centre wanting to promote a new attraction. |
| The solution: |
| We record interviews
with key spokespeople and visitors and produce into features
for your website - plus CDs to be left in Tourist Information
Centres or shops. |
| |
| The organisation: |
| You are a large corporation
wanting to keep your staff up to date with the latest company
news in an accessible and cost effective way. |
| The solution: |
| We record interviews
with your managers to upload to your website – or
produce talking newsletters to send to your staff via CD,
the website or a podcast. |
| The organisation: |
| You are a charity wanting to
raise money for a campaign and increase its impact. |
| The solution: |
| We record interviews with people
affected by the cause talking about their experiences -
then produce CDs to send out to the public with campaign
literature. |
Think about why people listen
to the radio – it’s
direct, it’s accessible, it’s portable, more personal.
It reaches the people who have difficulty reading or who just
don’t have time to spend hours surfing the web.
Creating your own corporate audio is rather like doing your
own radio advertising.
You’re out there talking directly to the people you want
to reach. In their homes, in their cars, in their offices – in
their own time.
Your organisation gets the benefits of radio, but at a fraction
of the cost.
And what you say and when you say it, is entirely controlled
by you.
|
