Promotional Podcasts

Getting your organisation and information to stand out from the rest in today’s competitive world is tough.

You have a fantastic new promotion, an exciting event, expert advice to give, a company update for colleagues – but how do you get that heard by your potential clients or staff?

We see adverts around us all the time – billboards, newspaper ads, TV commercials, website advertising and we all get bombarded with leaflets and promotional material through our doors, e-mail inboxes and on our desks.

It’s so easy for your organisation’s information to get lost amongst it all.

Pure Brand Media can help you stand out by using sound instead of pictures and text.

Using the very latest technology, we can produce Podcasts to talk directly to the people you want to target – external and internal communications alike.




In simple terms, a Podcast is a pre-produced audio file which can be listened to on a computer or directly downloaded onto a portable audio device, such as an iPod or an MP3 player.

As a promotional tool, it is made up of audio branding, interviews and promotional information, allowing organisations to talk directly to their customers and staff in the most personal way.

Promotional Podcasts can greatly benefit almost every marketing campaign and enhance internal communications.

• Podcasts can consist of audio branding and a voiceover introducing your organisation and its promotion.
• They can contain interviews with spokespeople from your organisation.
• They can also take the form of a series of interviews with company representatives, satisfied clients, users and staff, linked together by a voiceover artist.
• And we can even produce them on a CD or as a CD-ROM, so potential customers can see the products you’re talking about whilst you describe them.

Audio is a powerful tool.

Hearing someone talk about something they care about has far more impact than simply seeing the details written down. Radio is well-known as the most personal medium as you feel it is talking directly to you.

Producing Podcasts that promote your event, product or campaign or simply talk to your colleagues, gives you the benefits of both. It is a cost-effective and truly cutting-edge method of reaching your target market in an individual, direct and personal way.

Organisation:
You are a tourist attraction or retail outlet wanting to promote your venue, seasonal offers and special events.
The solution:
We record interviews with organisers, staff, visitors or customers – then produce Podcasts for visitors and customers to download from your website or a tourist information website.

Organisation:
You are an estate agent wanting to attract more customers and promote new properties on your website.
The solution:
We record interviews with your representatives describing the features and benefits of key properties on your website, giving advice on different aspects of buying and selling a home and explaining the services you offer – then produce them into regular mini programmes (Podcasts) for customers to subscribe to.