Corporate
online radio
Radio is a powerful medium.
It talks directly to people in their homes,
on the move, whilst they’re doing other things.
It’s arguably the friendliest and most accessible of
media.
And perhaps most importantly, research shows that advertising
on the radio can boost sales revenues by significant percentages.
If your organisation has ever looked into
radio advertising, you’ll know how much impact a 30
second advert can have.
If you’ve ever featured in a radio news bulletin, you’ll
know how many potential clients will have heard your name.
Now imagine having an entire radio station
dedicated to just your organisation – controlled by
you.
The benefits for your organisation’s
profile, sales and internal communication speak for themselves.
Pure Brand Media can make this happen for you.

Creating your own dedicated online radio station isn’t
as difficult or as time-consuming as you may think.
Pure Brand Media can create this for you
and ensure that the process is a hassle-free and cost effective – and
designed to produce maximum impact for your business.
We will create a pre-recorded rolling news and information
service dedicated to your organisation and upload it to your
website or a host website.
It can be a speech only, or a mixture of speech and music and
can be produced to any length you require and updated as frequently
as you wish.
It can contain interviews recorded on location with spokespeople
from your company, clients, users and staff and will be presented
one of our professional team of radio presenters.
And most importantly - you choose what you want to say and
how you want to say it.

Pure Brand Media will meet with you to discuss your needs,
aims and messages.
We then create a personalised ”Audio Brand” for
your company – a jingle package or audio identity for
your company.
We will arrange to come to you to record interviews with your
company and clients.
We will then script links for your approval, voice them and
piece everything together to create your own customised online
radio station.
Once the final product is approved, we will
work with your IT department to ensure the smooth streaming
and maintenance of your corporate online radio station.
And it can be updated as many times or as often as you wish.

Corporate online radio is the ultimate audio website product.
Hosting your own corporate online radio station means your
customers and website visitors can click on and listen to you
tell them about your exciting new developments and messages
as they surf your site and elsewhere.
It’s exactly like listening to the
radio online, but dedicated to your organisation only - 24
hours a day.
Some examples of how corporate online radio
may work for your organisation:
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Tourist attraction – features
could include opening hours, details of your latest attraction
or theme, interviews with staff and visitors, tours of
your attraction, your latest promotion. |
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| • |
Large corporation – features
could include details of your latest product, new promotions,
trading updates, interviews with staff and customers. |
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