Audio Press
Releases
How often does your company get featured in
news bulletins on local and national independent radio stations?
Do you send out a press release to radio stations, only to
waste hours trying to find a particular hard-to-pin-down spokesperson
to do an interview with them?
Do you only ever get radio coverage when you pay for an advertisement
slot?
Do you believe your organisation isn’t getting the radio
news coverage or profile it deserves?
Pure Brand Media can help solve this for you.
We can produce and distribute interviews with key people from
your organisation talking about your forthcoming event, your
latest news, your exciting new product or service.
Whatever you want to promote.
By producing audio interviews to send out with your press
releases, you are giving broadcast newsrooms ready-to-use,
on-the-spot audio direct from your organisation, greatly increasing
the likelihood of getting your voice and your story on the
air.
You are in control of what you say and
how you want to say it – and avoiding the awkward situation of being asked
difficult questions when you’re live on the air.
And research shows that pre-produced
interviews are readily used by busy journalists at independent
radio stations, as it takes the pressure off them trying to
get the audio they need by a certain deadline.
One of our team of journalists will arrange
to record an interview with your chosen representative, either
at your premises or on location.
We record the interview with you and produce it to specification,
ensuring you get your organisation’s key messages across.
We will then provide the audio press releases
to newsrooms in a one of the following ways.
| • |
They can be e-mailed directly
to journalists as an MP3 file with your press release. |
| • |
They can be uploaded to an area
of either your website or Pure Brand Media’s website
as an MP3 file. This area can be made accessible to the
press only, using a password or secure area. |
| • |
They can be uploaded directly to
your company’s website to get your messages heard
by the people that matter to you in the most accessible
way possible. |
In addition to producing the audio, our
experienced public relations team can also write the press
release to accompany it.
But don’t worry if you already have an
external PR company under contract to write your press releases.
We will work alongside them to produce audio interviews to
accompany any press release that they send out on your behalf.
Click
here for further information about our PR Services |
